Joanne Palma is a distinguished professional with an illustrious career over thirty years in the pulp and paper industry. With Bachelor’s and Master’s degrees in Chemical Engineering from the University of British Columbia, Joanne has continually demonstrated exceptional expertise and leadership in various capacities within pulp and paper factories.  She has helped large companies improve quality, reduce costs, and minimize environmental impact. Now, she offers her expertise to small businesses in the Brantford area through her consulting company, Pulp Solutions. Joanne takes a personalized approach: applying process engineering principles; helping you better understand your business; and identifying areas for improvement. Whether you produce goods in your kitchen or a factory, the entire manufacturing process is essential for maximizing your resources. With a passion for resolving environmental issues through innovation and technical excellence, she has worked for improvements across the pulp and paper industry and now applies her expertise to help small businesses. Her continuous learning includes her completion of industry-related courses and certifications, including a Mastering Data Analysis using Microsoft Excel certification and a Programmable Logic Controllers Certificate from Mohawk College.

Do you know what your highest costs are? Spreadsheets can assist small businesses in various ways, from simple bookkeeping to detailed analysis. Pulp Solutions develops customized spreadsheets to help your business effectively monitor and optimize its operations. Her publication in Paper & Paper Canada, Summer 2024 edition, on Return on Investment Approach to Papermaking Chemistry, provides an example.